Bachelor of Business Management in Marketing
Master brand strategy, consumer psychology, global marketing channels, and data-driven digital campaign optimization.
1.Course Content
Bachelor of Business Management in Marketing
The Bachelor of Business Management in Marketing provides specialized training in brand equity, multi-channel customer acquisition, market research, and digital analytics.
Students learn how to build persuasive campaigns, leverage social and search engine channels, and create long-term brand value in local and global markets.
PSB University Cambodia
Degree awarded directly by Preah Sihamoniraja Buddhist University (PSB University), Cambodia.
2.Why choose this programme?
Shape modern customer experiences and brand strategies.
Gain practical marketing expertise aligned with modern digital consumer behavior.
Digital & Growth Marketing
Hands-on experience with SEO, SEM, content strategy, and viral social campaigns.
Consumer Analytics
Learn to extract actionable insights from customer data, conversion funnels, and retention metrics.
Global Brand Case Studies
Analyze high-profile international market entries and brand transformation turnarounds.
Industry Portfolio
Develop real campaign strategies for partner companies during your degree.
3.What you'll learn
Creative and analytical marketing competencies.
Graduates will master the following core disciplines:
Formulate end-to-end digital marketing and omnichannel customer acquisition strategies.
Analyze consumer psychology and behavioral trends across varied socio-economic demographics.
Design creative brand assets, narrative copy, and multimedia campaign messaging.
Utilize marketing analytics platforms to evaluate ROI, customer lifetime value, and churn.
Develop international export marketing and cross-cultural brand adaptation strategies.
4.Programme structure
Structured 3-year learning journey.
Comprehensive modular curriculum covering marketing foundations, digital channels, and executive strategy.
Foundations of Marketing & Consumer Behaviour
Market segmentation, consumer decision journeys, marketing mix (4Ps/7Ps).
Digital Marketing & Social Media Strategy
Brand Management & Creative Advertising
Marketing Research & Customer Analytics
International Marketing & Global Expansion
Final Year Marketing Strategy Dissertation
Your Pathway to Getting Started
Standard undergraduate entry criteria apply.
Applicants should satisfy one of the following requirements:
G.C.E. Advanced Level (A/L)
3 passes in G.C.E. A/L in Commerce, Arts, Maths, or Science.
Diploma in Marketing / Business
Completion of CIM, SLIM, or recognized higher diploma.
Equivalent International Credential
Pearson BTEC or equivalent qualification recognized by the university.
Explore Your Career Opportunities
Marketing graduates enter high-demand roles across corporate brands, digital agencies, and startups.
Lead brand identity, positioning, product launches, and promotional budgets.
Oversee SEO, paid advertising, social media campaigns, and conversion optimization.
Evaluate consumer trends, competitor benchmarks, and product pricing models.
Manage corporate communications, press relations, and brand reputation.
Liaise between advertising agencies and corporate clients on multi-media campaigns.
Optimize digital storefront conversions, customer journeys, and retention.
Have questions? We've got answers.
Find answers to common questions about the programme, entry requirements, course duration, assessments, and certification to help you make an informed decision.
Yes, graduates can apply for exemptions towards CIM (UK) and SLIM qualifications.
Your Ambition Starts With a Conversation.
At IACE, we combine industry-relevant learning with expert guidance to prepare you for a successful career. Learn from experienced educators, gain practical skills, and graduate ready for the global workplace.
